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Vision retained as marketing group for Zito Media



October 2007 – Vision has been retained as the outsourced marketing partner for Zito Media, located in Central Pennsylvania. Zito Media offers Digital Cable, High-Speed Internet, and Digital Voice Services, to both the residential and commercial markets, in a five County area. Vision's experience and expertise in the Cable/Telecommunications industry was a key factor in gaining this new client.

Vision created several marketing pieces to promote Zito Media's "Triple-Play" Package of Video, Voice, & Data Services, including a Newspaper Flyer/Insert, Direct Mailer, and Bill Stuffer. Vision completed a Website Redesign in January 2008, and has provided Zito with a multi-faceted Marketing Plan for 2008. Vision is in the process of executing elements of the plan to help grow Zito's subscriber base, as well as revenue per subscriber. In addition, Vision has supported Zito with a "value-added" service of a companywide database clean-up, so as to improve marketing results and operational efficiencies for the client.

Vision's experience in this industry allows them to support Zito in ways that are atypical for the traditional agency. Some of these tactics may include such areas as: sales training, employee incentive programs and managing a telemarketing project to augment marketing tactics, so as to increase sales.


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